Growing a YouTube Channel. It’s safe to say that YouTube is the most popular video platform out there. It’s the World’s second largest search engine and second most visited site after Google with 1.9 billion users!
But how do you grow a YouTube channel? Where do you begin? Today, we are going to share a few valuable lessons we’ve learnt over the last 10 years to help you get started and be successful on the World’s biggest & best online video platform!
So maybe you want to start a YouTube channel, or maybe you just want to grow a channel you’ve had for years. We’ll be honest with you from the outset, in our opinion, and experience, YouTube is the most difficult social platform to be successful on. But it is of course possible!
Our first bit of advice to you is…passion! It’s so important that you make videos you are passionate about or on a topic/ theme you are passionate about. Create the content you love to create – that’s the thing that will keep you going when things get tough and trust me, even after years of doing it as a full-time job, YouTube is rarely easy! Subscribers seem more difficult to obtain than followers on Instagram or TikTok, but once you have them, they are also more loyal.
Next up, it’s about quality. Yea sure, you’ll always get those creators that seem to just upload any old content and get a lot of views, but that usually doesn’t last, and quality content speaks for itself. Whether you are representing yourself or a brand, or are the brand itself, quality is way better than quantity when it comes to YouTube, and will set you apart from a huge percentage that don’t focus on this! This in the long term will help grow a successful platform.
Thirdly, consistency is key. Now, that doesn’t negate my previous point that quality is better than quantity, it just means that you need to be consistent with an upload schedule – whether that’s once a day, or once a month, it’s important that your Subscribers know how often you’ll upload, so they know when to expect new content. Also, YouTube’s algorithm seems to favour/encourage those channels that upload on a regular basis.
If you know anything about YouTube then you will of heard of the term collaboration, or seen it in action. Collaboration is the most brilliant & effective way (aside of a viral video) to naturally and organically grow a YouTube channel. This works on an individual level, but also for brands and businesses.
Receiving subscribers from channels with a similar audience is a great way to build a loyal fan base, especially if they can give you a shoutout and tell their subscribers that they need to subscribe your channel!
Lastly, make sure you engage with your audience. Make them feel valued and appreciated, and not just a number on your screen! There are many ways to do this, and it’s actually easy enough to do, it just takes something that not a lot of people aren’t willing to give…TIME! Involve your audience as much as possible. Whether that’s asking them what videos they want to see next, getting them to help choose a thumbnail, or simply replying to their comments/ questions. Just remember, once you have them, you need to keep them, and these little things will go a long way to helping you build a loyal and long lasting fan base. Good luck with growing your YouTube Channel.