So you want to grow your online audience? Of course you do, you’d be silly not too! Well you’ve come to the right place! Here’s 3 tips to growing your audience – let’s get started!
Tip 1
Firstly, it’s important to create unique content for each specific platform. You might have the same person who follows you on 4 different platforms (eg YouTube, Instagram, TikTok and Twitter), & that’s great, but make sure you create the right type of content for each platform, and do it in a way that the user is most likely to engage with.
YouTube tends to be a platform where the hero content sits, and then social media can be used to amplify/ support that content. Although is can be an effective technique, it’s important to make sure that your not simply giving the user the same content on each platform – it’s imperative that you give a reason for someone subscribe/follow/like on each platform – otherwise they might as well just connect on one of them!
So how does this look practically? It could be something like: teasers and unseen footage on TikTok, behind the scenes content on Instagram, funny outtakes on Twitter, and the main hero video on YouTube! However you do it, remember each platform is different, and to make the most of the unique aspects of each of them to benefit you and engage your audience best.
Tip 2
Next up, collaborate! Collaborations work to give you more exposure and, as a result, more subscribers/followers, increased views and longer watch times. In a world where subscribers/followers and engagement numbers can translate to a bigger impact to your brand, it’s definitely worth giving a try, and I’m sure you’ll find some success here in growing your audience.
But how do you get a collaboration & what could it look like? Collaborations can happen in different ways. They could come about with another content creator you have built a relationship with, and then, using call-to-actions, shoutouts and sharing each others content, you grow your online audience.
Other examples of collaboration methods could include takeovers, features/appearances, giveaways, challenges or working together to promote a product/brand.
Collaborations with creators who have a similar audience to you is a great way to grow quickly, but also think about cross-over collaborations from different areas to help you bring a new fresh audience to your platform.
One other little extra tip I’ve found useful to think about, is to utilise the different platforms to your advantage. Let me explain. You might, for example, have a built up a decent size following on Instagram, but are struggling to grow on YouTube. The perfect collaboration for you might therefore be with someone who is bigger than you on YouTube, but smaller than you on Instagram. Keep this in mind when planning your collaborations, and always be thinking about what you can offer – it’s about finding the value and making it worth while for both parties!
Tip 3
Lastly, and probably most importantly, you need to find a reason for someone to want/need to follow you! Why should someone want to connect with you, follow your journey, and invest their time in you or your brand? What can you offer them?
Once you’ve worked the out, the next step is equally as important – when you have them, make sure you do everything you can to keep them! There so many ways to do this – be creative! Some examples could include: giveaways, competitions and collaborating/featuring your audience in your content.
Be proactive in listening to and responding to your online community – engage with them and make them feel valued and appreciated.
There are so many other tips we could give to help you in growing your audience, but start by following these 3 we’ve just outlined, and you’ll be well on your way to getting those numbers up and building a reputable brand.